Full bibliographic description

Isakova, Alla.

Brand trade mark space (pragmonimics) of the modern russian proper names (onomastics) / A. Isakova // Science and Society : 4ht SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts (28–31 March, 2017) : Conference Proceedings / International Scientific Committi "Science and Society". – Vienna, 2017. – Vol. 1. – С. 27–34. – ISBN 978-619-7105-95-7.

ББК 81.432.1-316 + 81.432.1-003

Authors: Isakova, Alla

Keywords: язы­ко­зна­ние; праг­мо­ни­ми­ка; оно­ма­сти­ка; ино­стран­ные язы­ки; гер­ман­ские язы­ки; ан­глий­ский язык; но­ми­на­ции; кон­цеп­ты; язы­ко­вая кар­ти­на ми­ра; рус­ская мен­таль­ность; име­на соб­ствен­ные; бренд; то­вар­ные зна­ки

81

S40

Science and Society : 4ht SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts (28–31 March, 2017) : Conference Proceedings. Vol. 1. Language and Linguistics. Health Policy and Services / International Scientific Committi "Science and Society". – Vienna : Hofburg Congress Center, 2017. – 610 p. – Биб­лиогр. в кон­це ст. – Кн. на англ. яз. – ISBN 978-619-7105-95-7.

ББК 81я43 + 51.1я43